When lumped together, so called no-name brands – all of them – outsold both Apple and Samsung. Again, they’re lumped together. All of them.

This group of so-called Brand X suppliers claimed 29 percent of the worldwide tablet market in 2014, shipping some 70 million devices, the researcher found. That’s a greater market share than top vendors Apple (at 26 percent) or Samsung (at 17 percent), according to the researcher.

And this is news, how? All bananas in the world, combined with melons and pears of course, now outsells mangoes. Breaking. Recode hit a new low with rehashing this study.