IAB, writing from an admittedly high horse, about how they messed up online ads, and manhandled the trust of their visitors, launches Light, Encrypted, Ad choice supported, Non-invasive ads – L.E.A.N. for short. It’s all somewhat positive, up until this load of bullshit:

L.E.A.N. Ads do not replace the current advertising standards many consumers still enjoy and engage with while consuming content on our sites across all IP enabled devices. Rather, these principles will guide an alternative set of standards that provide choice for marketers, content providers, and consumers.

Trust me, there’s no one in the world who enjoy your bloated ads. You can’t first point a finger at adblockers, then launch an ad program to remedy your faults, and then claim there are none. IAB just doesn’t get it, a global problem in the ad-driven online industry.