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I think it is time to calm down, take a deep breath, and drop those MacNook keyboards for a little while. Maybe that’s the medicine needed for this SEO sickness that’s been going around for some time, culminating in the AOL Way leak and then AOL’s deal with the Huffington Post.
Enter the “SEO is killing journalism” blog posts, editorials and other echo chamber nonsense. (more…)
The Daily Beast story on why the Huffington Post-AOL deal is a mess is a somewhat entertaining read. As always, Gawker Media’s Nick Denton delivers some insightful thoughts, like this one:
AOL has gathered so many of our rivals— Huffington Post, Engadget, Techcrunch—in one place. The question: Is this a fearsome Internet conglomerate or simply a roach motel for once lively websites?
Time will certainly tell. As it will regarding the Gawker Media network’s redesign. I’m having a hard time tackling that beast myself, but there’ll be a post for sure.
Wow. AOL just bought Huffington Post (someone blogged it) and made the media mastermind editor in chief over all AOL’s properties. TechCrunch likes their new overlord, and spews out a serious of more or less serious posts on the matter. I wonder how ambivalent Michael Arrington feels these days?
Jag har skrivit några ord om AOL:s väg till att bli sann mediajätte 2.0, baserat på en läckt presentation. Se även Fredrik Strömbergs kommentar i frågan.
SAI’s got the AOL masterplan, with the Town concept and how the old dial-up company is to be the new media giant 2.0, in a leaked 58 page presentation. AOL’s calling it The AOL Way and it shows an extremely harsh way of looking at content, with pageview goals and SEO tools to further improve the content’s search engine rankings. Writing for search engines isn’t anything new of course, but AOL desperately needs its brands to stand on their own, not be reliant on traffic from the AOL homepage.
All this isn’t news. The Town concept have been known for some time, and the fact that AOL is ramping up on content isn’t new either. But the way it is presented, cold and down to numbers, is both refreshing and scary at the same time.
Will AOL pull it off?
I doubt it.
Wow. AOL buys TechCrunch and the rumors are afloat. Michael Arrington will stick around for 3 years, but how will this affect his work and the site overall? Quite a bit, I wager.
AOL lanseras i Sverige, skrev jag tidigare. Nu är den här, och det är en pinsam historia – tur att den är betataggad i alla fall.
Jag håller med Urban, vad tar de oss för?
Antingen lägger de ned försöket om ett halvår, eller så gör de om och gör (mer) rätt.
Det är min målsättning att nästa länkvända presenteras lite annorlunda, som en del att driva ut tdh.se i skarp version. Sådär, nu har jag sagt det – all press på mig! (more…)