I’ve been running various sorts of consultancy businesses since the late 90s, and doing mostly digital agency stuff since the early 10s. I’ve worked with big brands and small, with startups and institutions older than my late great-grandfather. There’s been a lot of clients over the 20+ years I’ve been doing this, and I’ve learned a lot from both successes and failures. Mostly the latter, as we’re wont to do.

Saying goodbye to a client, by which I mean letting them go, boils down to four reasons:

1. They’re unhappy with you, or the work you do together.
2. You’re unhappy with them, for whatever reason.
3. The work has stagnated and frustration brews.
4. They’re total asshats.