Tag: RE:THORD


  • RE:THORD is back this Sunday

    Just a quick notice that RE:THORD, my irregular newsletter, is back again this Sunday. If you’re not a subscriber and don’t want to miss out, make sure you sign up here post-haste.


  • Remembering the Nintendo Entertainment System

    Remembering the Nintendo Entertainment System

    October 18, 2015, was billed as the Nintendo Entertainment System’s (NES for short) 25th birthday. This is technically true, because although Nintendo’s 8-bit gaming console, that would go on to usher in a new era of gaming, was launched in Japan two years earlier, in July 1983, it wasn’t called NES. In Japan, the NES was the Famicom, short for Family Computer.

    In Europe, more precisely, in Sweden, it was the NES, just like in the Northern America. It would be another year until we’d see an European launch though. September 1st, 1986, is the official European launch date, but obviously it all depended on where you were in Europe at the time. Lots of countries, lots of distributors and partners, lots of different markets.

    (more…)


  • On newsletters

    On newsletters

    I love newsletters. Once upon a time, I started my professional online publishing career with one. It was called TVspel.nu and was about video games. I did a whole bunch of issues, but it didn’t take long until a website launched, and that made more sense to focus on. This was in 1997, pre-dotcom. I made some money, but didn’t get rich. It was the basis of my first business, alongside running the official site for Sega Dreamcast in Scandinavia. It was a nice way to make a living as an 18 year old. Incidentally, TVspel.nu ended up being one of the biggest gaming websites in Sweden.

    My next serious newsletter was Kong. It had been a site before, but I canned it, probably because I was bored. There were 30+ issues of the newsletter Kong Magazine, before I had some money issues. Selling ads in newsletters has always been hard, and it still is. The Holiday season was approaching, and I launched a site for Kong, sold all the ads, and could live to eat another day. As with TVspel.nu, the site flourished, priding itself on having great content, an editorial vision (not very common with video game sites back then), and a shitload of visitors. It sparked other sites. It made money, post-dotcom. In the end I sold it, because I’ve had it with video games and the Swedish media landscape for the time being. That’s when I started at The Blog Herald, but that’s another story.

    (more…)


  • We agree on newsletters

    Yesterday say the first issue of RE:THORD, my newsletter. In it, among other things, is an essay about newsletters. I know, very meta, but I love newsletters, so it felt right. Apparently I’m not the only one who thinks about these things at the moment. Warren Ellis publishes a newsletter called Orbital Operations, and yesterday he wrote this, regarding the newsletters’s state at the moment:

    I’ve been doing these since the 1990s. I’ll be still here after everyone once more decides that they’re crap.

    A few hours earlier, I wrote this in RE:THORD #1:

    I love the fact that newsletters are getting new wind, that they’re so hip that they can be launched with an editorial staff and everything (hi Lenny!). Newsletters are fun, they’re a way to open up the conversation with the audience in a way that might not become as infected as the comments on your blog. This – the new, fun, hip, thing – is probably a fad, though. It’ll blow over. When it has, there will still be great newsletters, and I’ll be just as fascinated by them. Hopefully you will be too.

    Quite the coincidence, and the testament that newsletters are really interesting right now. At least for us old folks that still thinks email is cool.


  • RE:THORD debuts later today

    The first issue of RE:THORD, my newsletter, will debut later today. There’s still time to subscribe, if you want to make sure you don’t miss out on the cover reveal of… Oh shit, I almost spoiled it, didn’t I?

    RE:THORD #1 preview

    I’ll see you later today, in your inbox. That’s (hopefully) not as creepy as it sounds.


  • Ett nyhetsbrev på gång

    Om du är nyfiken på vad jag pysslar med, fast på engelska, så kanske mitt nyhetsbrev RE:THORD kan intressera. Prenumerationen är gratis, och det första numret kommer snart, med en första titt på… någonting. Trevlig läsning!


  • Subscribe to the RE:THORD newsletter

    It’s been in the making for years and years… Introducing the RE:THORD newsletter, which will arrive moments after it’s being sent, and contain whatever I put in it. Things an issue might contain:

    • First look at book covers.
    • Pre-order discounts.
    • Links to interesting reading.
    • Short fiction.
    • Columns.
    • Free stuff. (Hey, who knows?)
    • Overall madness.

    In all seriousness, expect very infrequent issues of RE:THORD. There will be an inaugural issue soon though, so you might want to subscribe to not miss out. At least one of those bullet points above will be in there, quite possibly several.