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I promised a short story if the crowdfunding campaign for Fireside Magazine Year 2 went through, and it did. True to my word, I immediately (literally, since I pushed the magazine over the edge with my bourbon-infused donation) started writing.
The story I promised had just one theme: A guy with a sword. I blame that one on Twitter, it is simple enough to fit in 140 characters or less.
Other than that, I had no ideas.
First there were banners, traditional display advertising for a new media. The ads started to move, to play sound, and to borrow more and more from broadcast advertising.
Then there were the text link ads, sponsored links, affiliate links and ads tailored for the audience, and contextual ads, both within and beside the content. Some of it were for actual clicks, other ads were just about fooling the search engines with bought inbound links.