Substack, the hyped and overall pretty excellent newsletter and website service that I use for Switch to iPad, has added support for custom domains. That means that I could, if I wanted to, point my domain switchtoipad.com to my Substack page, which of course is located at switchtoipad.substack.com. Prettier, no?

I was going to do just that, but then I saw that Substack has decided to charge a $50 one-time fee to activate this feature on your account. This to me is a greedy money-grab, and I won’t do it. In fact, it makes me wonder if Substack is the place for me at all. I’ll surely rethink my strategy henceforth.