Tim Cook, from the recent Time interview:
No one should have a key that turns a billion locks. It shouldn’t exist.
Tag: Tim Cook
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First matters little
Tim Cook nails it, in an interview with Fast Company:
We weren’t first on the MP3 player; we weren’t first on the tablet; we weren’t first on the smartphone. But we were arguably the first modern smartphone, and we will be the first modern smartwatch—the first one that matters.
First only matters if that’s your dominant feature.
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The Watch, the Macbook, and the rest
Apple’s event yesterday, spilling the details on the Apple Watch, and showing off the new Macbook, was interesting. Tim Cook did a great job on stage, as did the rest of Apple’s staff, but the guests all felt a bit off key. It matters little in the end. I think it was a good keynote.
Some thoughts:
- I’m getting the Macbook. This is exactly what I want, as frequent readers know. I’m going for the more expensive model, in space gray.
- I’m getting an Apple Watch. What can I say, I’m curious. I won’t spring for one of the more expensive ones though, most likely the larger Sport model, but I might just as well end up getting this one. I’ve got some time to decide, since it’s not launching in Sweden in phase 1. Pricing as expected, by the way. Wish I’d posted about that before the event, for some link love…
- I already own an Apple TV, and I’m happy with it, but it needs some love. HBO Now is a big deal in the US, and it might be the final push some people need to cut the cord.
- ResearchKit is intriguing, and I like that Apple’s open sourcing more and more stuff, although to be fair they’ve done that for quite some time. I’m optimistic, I like the sentiment, but they’ve a long way to go here.
- 700 million iPhones are a lot of iPhones. Just wanted to remind you of that.
How about you? Tell @tdh on Twitter, if you feel like sharing your thoughts.
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The Tim Cook moment
Otherwise, he eschewed the limelight during his first years, seeming to prefer to keep up that behind-the-scenes persona intact, despite the fact that he held the most high-profile job in Silicon Valley. This is in drastic contrast to everyone else in tech, who share — with great calculation, of course — quite a bit about their personal lives for the media.
Google’s Sergey Brin kite-surfs! Amazon’s Jeff Bezos is a space nut! SpaceX and Tesla founder Elon Musk wants to die on Mars! Twitter’s Dick Costolo was once a stand-up comic! Facebook’s Mark Zuckerberg is taking Chinese lessons! Box’s Aaron Levie sure is a funny tweeter!
About Cook, nothing.
Great piece, sparked by Tim Cook’s extraordinary essay where he officially tells the world he’s gay.
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Tim Cook
Tim Cook, CEO of Apple (for those of you living under a rock), is gay:
For years, I’ve been open with many people about my sexual orientation. Plenty of colleagues at Apple know I’m gay, and it doesn’t seem to make a difference in the way they treat me. Of course, I’ve had the good fortune to work at a company that loves creativity and innovation and knows it can only flourish when you embrace people’s differences. Not everyone is so lucky.
While I have never denied my sexuality, I haven’t publicly acknowledged it either, until now. So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
Two things:
- This is a strong piece. Tim Cook tells it like it is, in his point of view obviously, bit by bit. It means a lot, more to some, no doubt, but still a lot.
- Trying to brush this under the carpet, to be flippant about this piece, or say that it shouldn’t be necessary to say these things is belittling the struggle of minorities. There’s no doubt in my mind that these things need to be said, over and over again, eapecially by celebrities and powerful people like Mr. Cook.
Publishing this shows great integrity. It’s not chance that this is the man that gets to lead Apple. Well done.