Thord D. Hedengren

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Tag: Vox Media

  • Vox Media wants to distance itself from the rest of new media

    Jim Bankoff, CEO of Vox Media, publishers of The Verge and Vox.com, among other things, at Code/Media:

    “There are companies that have been built on lists,” Bankoff said of the slate of new publishers that have cropped up in the last few years, without naming a specific site. “When you’re a company that’s all lists, or all slideshows, or all quizzes, then that’s a problem because you’re trying to game something.”

    There’s certainly some truth to that, however it’s also a type of content that a lot of people seem to enjoy. While I want to believe that the listicle’s days are numbered, I seriously doubt it, since it’s basically just a take on an old format anyway. All these things are, so it would be more relevant to say that the titles used on sites today, the You Won’t Believe What Happened Next nonsense, is trying to game something.

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  • Vox Media vs. Say Media

    Vox Media closes $46.5 million investment round. Jim Bankoff had this to say, courtesy of Recode:

    Bankoff says the money is a sign investors are buying his pitch: He says Vox represents a new breed of content company, which can take advantage of the tech-inflected turmoil established companies are going through. “Things are starting to unbundle,” he says. “Magazines and newspapers are starting to be disrupted. Cable networks are next. I think a lot of investors look around and say ‘This is a new opportunity.’”

    It’s interesting given that Say Media just stepped out of the “content and tech” game. Meanwhile, Vox Media is closing in on turning a profit next year. The difference is clearly the editorial products and if not their quality, so at least their profitability.