Wired is taking an aggressive approach to ad blockers come February 16. Either you turn off your ad blocker, or you pay to see the site sans ads. From Bloomberg’s piece on the matter:
Wired plans to charge $3.99 for four weeks of ad-free access to its website. In many places where ads appear, the site will simply feature more articles, said Mark McClusky, the magazine’s head of operations. The portion of his readership that uses ad blockers are likely to be receptive to a discussion about their responsibility to support the businesses they rely on for information online, McClusky said.