From the story behind Megadeth, Arizona, pioneering promotional website some 20 years ago:

So even though no one had a clue what I was talking about, I wrote a proposal to create a “virtual cybertown in cyberspace.” It would be called Megadeth, Arizona—based on where the band lived and recorded their album.

My boss, Lou Mann, the Senior Vice President of the label, actually signed off on the proposal and gave me a whopping $30 grand.

He had no idea what it was for, and I can guarantee you… neither did I.

Great read.