Bucket ad blockers

Digiday on Dennis Digital’s take on ad blocking:

It has now split ad-blocker users into three buckets: “zealots” whom publishers will never win over, “privacy protectors” who are wary of being tracked in general, and finally those concerned with the speed of the Web and data usage.

A representative for Dennis Digital also said they’d yet to see any real mobil ad apocalypse, but points out that it could change. Don’t worry, it will.