Facebook Instant Articles are flailing

I wanted to write “failing”, but I see too many of those blasted things whenever I’m on Facebook that it just wouldn’t be true. Anyway, from a Digiday story on the matter:

Many publishers are deeply unhappy with the monetization on these pages, with major partners like The New York Times throwing in the towel and many others cutting back the amount of content pushed to the IA platform.

It goes on like that. Now if someone would please kill off Google’s AMP so that we could have a shot at an open web, wouldn’t that be nice?