Congratulations are in order, because Craig Mod has launched a successful campaign for his new book, Kissa by Kissa. Yes, it’s about walking, as most things seem to be with Craig these days. He created something wonderful, the Craigstarter, for this project. It’s essentially a way to do crowdfunding with Shopify, with proper support for stretch goals and everything. I love the fact that something called Craigstarter exists, and released into the wild for everyone to use too.
Also, this resonated well with me, because Craig’s projects are funded by his Special Projects membership drive:
I see all members as voters, but Yearly Members are like mini-investors. As I wrote in Kickstartup: “I want to share with you a story about books, publishing, fundraising and seed capital.” Yearly Memberships are seed capital. I don’t mean that in the way of crude, spreadsheet driven, emotionless capital deployment, but in the freedom-unlocking, the opportunity-giving way. Obviously, members are not only “seed capital,” but the dollar amount of Yearly Memberships, in aggregate, become a kind of Kalman filter or linear quadratic estimation in a way that Monthly amounts aren’t. Yearly members say: Ya got a year, delight me! And if I fail to do so, the onus is on me. So, as a thanks to Yearly Supporters for that pledge of faith, I see the $50 coupon as a kind of financial dividend (beyond all the cultural dividends I hope the program inherently pays).
Read about the project in Roden 042, which – of course – is a newsletter.
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